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On the Luma API a 5 second Ray3.2 clip at 720p costs $0.30, which is $0.06/s (checked Nov 5, 2026) (derived from the clip price). A 10 second clip is three times the 5 second price, and 1080p is four times the 720p price. The Dream Machine app charges 100 credits for the same 720p 5 second clip, which equals the API price on the Plus plan if you use every credit.
Last checked . Prices are re-checked every week (planned: Wednesdays). Each row shows its own check date; a row older than 14 days is out of date.
Luma Ray3.2 API price per clip
Luma bills the API per video, not per second, and there is no free API tier or commitment. The per-second figures below are the clip price divided by clip length, so they are derived. Luma's own pricing page lists the clip prices.
| Model | Route | Basis | Per second | Per clip | Flags | Source | Checked |
|---|---|---|---|---|---|---|---|
| Ray3.2 Luma Ray | API Luma API | 540p SDR 5 s ($0.15) | $0.03/s | $0.15 / 5 s | derived | source | Nov 5, 2026 |
| Ray3.2 Luma Ray | API Luma API | 720p SDR 5 s ($0.30) | $0.06/s | $0.30 / 5 s | derived | source | Nov 5, 2026 |
| Ray3.2 Luma Ray | API Luma API | 720p SDR 10 s ($0.90) | $0.09/s | $0.90 / 10 s | derived | source | Nov 5, 2026 |
| Ray3.2 Luma Ray | API Luma API | 1080p SDR 5 s ($1.20) | $0.24/s | $1.20 / 5 s | derived | source | Nov 5, 2026 |
| Ray3.2 Luma Ray | API Luma API | V2V 720p 5 s ($1.44) | $0.288/s | $1.44 / 5 s | derived | source | Nov 5, 2026 |
| Ray3.2 Luma Ray | API Luma API | 1080p SDR 10 s ($3.60) | $0.36/s | $3.60 / 10 s | derived | source | Nov 5, 2026 |
How the price moves, from Luma's API pricing page:
- Resolution: 540p is $0.15, 720p is $0.30 and 1080p is $1.20 for a 5 second SDR clip.
- Length: a 10 second clip costs three times the 5 second price. Ten seconds at 720p is $0.90 and at 1080p is $3.60.
- HDR: HDR output costs 2x the SDR price and HDR with EXR costs 3x.
- Video to video: a 5 second 720p V2V job is $1.44, and V2V accepts inputs up to 20 seconds.
- Reframe: priced per second at $0.06 (540p), $0.12 (720p) and $0.36 (1080p).
Ray3.2 on the API is silent: Luma's app table shows no audio for Ray3.x. Maximum clip length is 10 seconds. If you need audio or longer shots, compare resolution and audio pricing across other families.
Dream Machine plans and credits
The app converts the same clips into credits. Here is Ray3.2 on each plan, with the credit value computed from plan price divided by monthly credits.
| Plan | Per month | Per month, annual | Credits / month | Credit value | Cost of one clip | Source | Checked |
|---|---|---|---|---|---|---|---|
| Luma Dream Machine Plus | $30.00 | $25.00 | 10,000 | $0.003 | 100 credits per 5 s clip = $0.30 | source | Nov 5, 2026 |
| Luma Dream Machine Pro | $90.00 | $75.00 | 40,000 | $0.0022 | 100 credits per 5 s clip = $0.225 | source | Nov 5, 2026 |
| Luma Dream Machine Ultra | $300.00 | $250.00 | 150,000 | $0.002 | 100 credits per 5 s clip = $0.20 | source | Nov 5, 2026 |
Credit costs per clip, as listed by Luma:
| Ray3.2 clip | Credits |
|---|---|
| 540p, 5 s | 50 |
| 720p, 5 s | 100 |
| 720p, 10 s | 300 |
| 1080p, 5 s | 400 |
| 1080p, 10 s | 1,200 |
Text-to-video without a keyframe adds 30 credits per generation, so an image-started clip is cheaper than a pure text prompt in the app. Plan tiers:
- Luma Dream Machine Plus: $30.00/month, 10,000 credits (checked Nov 5, 2026). Credit value is $0.003, billed annually $25 per month.
- Luma Dream Machine Pro: $90.00/month, 40,000 credits (checked Nov 5, 2026). Credit value is $0.00225, so the same 720p 5 s clip costs about $0.225 (derived).
- Luma Dream Machine Ultra: $300.00/month, 150,000 credits (checked Nov 5, 2026). Credit value is $0.002, so the clip costs about $0.20 (derived).
Luma lists commercial use on Plus and above. The pricing page shows no free plan. For generic credit math see AI video credits explained.
Third-party models inside Luma credits
Dream Machine also resells other makers' models for credits. These dollar figures are derived from the Plus credit value of $0.003 and are not Luma-published dollar prices.
- Veo 3.1: 140 credits per second, about $0.42/s. See Veo 3.1 pricing for Google's own price.
- Seedance 2.5 at 720p: 78 credits per second, about $0.234/s. Seedance 2.0 at 720p: 51 credits per second.
- Kling 4.0 at 720p: 53 credits per second, about $0.159/s.
- MiniMax H3 at 768p: 28 credits per second, about $0.084/s. Compare Hailuo pricing.
Worked example: a 30 second ad from Ray3.2
Three 10 second clips at 720p. One attempt is $0.90 ($0.09/s (checked Nov 5, 2026), derived). Assume you keep one generation in two (an assumption, not a measurement). Then each kept clip costs $1.80 and three of them cost $5.40 on the API. At 1080p the same plan is 4x, $21.60. Change the numbers in the cost calculator with your own keeper rate.
Plan or API?
The credit price on Plus equals the API price only when you use all 10,000 credits. Any unused credits raise the real price per clip, so the API is cheaper for light or irregular use. A plan makes sense if you generate steadily, want the app interface, or want several makers' models on one bill. Pro and Ultra have lower credit values, but the monthly fee is $90 and $300.
For a developer pipeline, the API is the only route with per-request billing. Compare it with other APIs in the best AI video API list. If you want to check Runway against Luma, see Runway pricing.
Luma Ray3.2: who should pick what
Pick the API if you generate irregularly, need per-request billing or build a product on top. Pick Plus if you use close to 100 clips a month at 720p and want the app. Pick Pro or Ultra only if you consume most of a much larger credit pool, because credits expire when unused. Skip Ray3.2 if you need native audio or clips longer than 10 seconds.
Questions people ask
How much does a Luma Ray clip cost?
A 5 second 720p Ray3.2 clip is $0.30 on the API and 100 credits in the app. A 10 second clip costs three times as much, and a 1080p clip four times.
Does Luma have a free plan?
Luma's pricing page shows no free plan and the API has no free tier. Prices were checked 2026-11-05.
Is Luma Ray3.2 audio included?
The Luma app table shows no audio for Ray3.x, and the API price list does not offer audio.
Why is Ray cheaper in credits on Pro?
Pro gives 40,000 credits for $90, a credit value of $0.00225 against $0.003 on Plus. You pay that fee whether or not you use the credits.
Sources
Prices and limits were read from the sources below on the dates shown. They change often: confirm on the provider's page before you pay.
- Luma API pricing - 2026-11-05
- Luma plans and credit costs - 2026-11-05
- Luma API docs - 2026-11-05