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Can you use AI video commercially? What providers say

Commercial rights depend on the plan, not just the model. Here is the wording each provider publishes, with the date it was read.

Updated

On this page
  1. What the terms say
  2. Free vs paid
  3. Watermarks, SynthID and provenance
  4. Practical checks before you publish
  5. Practical reading
  6. Questions people ask
  7. Sources

Not legal advice

This page summarizes public terms and pricing pages read on 2026-11-05. Terms change and apply to your contract, your country and your use. Read the current terms before you publish or sell anything, and ask a lawyer for contracts or high-value use.

Paid plans usually allow commercial use and free plans often do not, but the exact wording differs. Luma ties commercial use to a paid subscription. Pika limits the base license to personal, noncommercial use unless the plan permits commercial use. Runway's terms say it does not restrict commercial use of outputs, subject to compliance. For several other providers the pages read do not state it.

What the terms say

ProviderTerms or plan wording (paraphrased unless in quotes)Read
RunwayTerms-of-use section 4.4: the company "does not claim ownership of any of your Inputs or Outputs" and, subject to compliance, does not restrict commercial use of Outputs. Section 10.1(a): outputs may not be unique. Inputs and outputs may be used to train its models. Use of outputs to build competing products is prohibited (section 5). The pricing page lists "No watermarks" on paid plans2026-11-05
LumaTerms section 4.9(a): the customer owns the Output, but may use Outputs commercially only if they were produced under a paid plan that permits it. Free-plan Output is licensed more broadly to Luma. Luma may embed watermarks and content credentials, and users must not remove them. Trial output is limited to internal evaluation (section 14)2026-11-05
PikaTerms section 5: the base license is for "personal, noncommercial use" unless a plan permits commercial use. Section 7: you retain interest in Outputs, but outputs may not qualify for copyright protection. Pricing page: Free "Not included: Commercial license"; Starter, Creator and Fancy "Included: Commercial license"2026-11-05
LTX StudioFree: personal use license only. Standard and Pro list a commercial use license2026-11-05
KreaPaid tiers list a commercial license. The Free tier is listed inconsistently on the pricing page, so verify with Krea2026-11-05
OpenArtPlus, Pro and Wonder list commercial use rights; Starter does not state it2026-11-05
Google (Veo, Flow, Omni)The plan pages and model pages read do not state commercial-use wording. Google's generative AI additional terms page states it no longer applies to most users as of 2024-05-22, so check the terms that apply to your Google Cloud or Google AI account2026-11-05
Kling, Seedance, MiniMax, Wan, GrokNot stated on the pricing pages read2026-11-05

Free vs paid

The pattern in the table: free tiers and trials are the restrictive ones. Luma's free output is licensed more broadly to Luma, Pika Free excludes commercial use, LTX Studio Free is personal use. See free AI video generators for limits and watermarks.

"No watermark" is not the same as "commercial license". Runway lists no watermarks on paid plans but the pricing page text does not give separate commercial wording, and the terms govern. Check both the plan page and the terms.

Watermarks, SynthID and provenance

Google states that Veo outputs on Vertex carry SynthID, an invisible watermark, and that all Gemini Omni outputs are SynthID-watermarked. Luma's terms allow embedded watermarks and content credentials. Removing provenance marks can breach the terms, so do not strip them. Platform rules for disclosing AI-generated ads (on social networks, for example) are separate from the model's terms and are not tracked here.

Practical checks before you publish

  1. Find the plan you will use, not the one you tried. Rights can differ by plan and by when output was made (Luma separates output produced during an active subscription from output produced outside it).
  2. Read the terms for ownership, commercial use, training on your inputs and competing-product limits.
  3. Keep a record of the plan, date and terms version when you generated the clip.
  4. Remember that outputs may not be unique and may not be copyrightable, as Runway and Pika both say.
  5. If you use a reseller such as fal.ai or Replicate, you also need the model maker's terms; neither is covered here.

Practical reading

Pick a paid plan that lists commercial use in writing for client or ad work. Free tiers are for testing. Where a provider is marked "not stated", treat commercial rights as unconfirmed until you read the terms yourself.

Questions people ask

Can I use AI-generated videos commercially?

Often yes on paid plans, often no on free plans. The wording is per provider, see the table.

Do I own the video I generate?

Runway says it does not claim ownership of outputs. Luma says the customer owns Output. Pika says you retain interest in Outputs. All three add caveats, including that outputs may not be unique.

Does a watermark-free plan mean I can use the video commercially?

No. Watermark removal and commercial rights are separate entries in the terms.

Is Veo output watermarked?

Google states that outputs carry SynthID, an invisible watermark. Whether a visible watermark is applied depends on the product and plan, and the pages read do not say.

Sources

Prices and limits were read from the sources below on the dates shown. They change often: confirm on the provider's page before you pay.